
中心将提高中国商业智能企业的水平,建立学术教授和中国企业之间的联系。
北京大学商务智能研究中心成立于今年4月,由北京大学光华管理学院商务统计和经济计量系牵头,北京大学数学学院和光华管理学院其他系的营销、数据挖掘等领域的专家和教授、国内外著名专家以及相关企业共同组建成立。
通过和全球领先的商业智能解决方案
提供商SAS公司合作成立数据挖掘卓越中心,北京大学商务智能研究中心将建立起一个全面而综合的研究平台,加强中外商业智能专家学者以及从事实际工作人员的直接交流与合作,并将定期邀请世界各地顶尖院校的讲师和全球领先公司的高级商业智能专家举办各类研讨会,致力于在统计数据分析和数据挖掘领域进行研究、教学、培训和咨询服务。
在过去29年的发展中,SAS一直同学术界和世界各地的大学和商学院保持紧密的关系,而且它还提供相应的技术和服务,促进教育的发展。“大学计划”项目一直是个世界性的项目,它关注和世界各地的顶级大学及研究机构的合作关系。在中国,SAS一直在与中国各著名高等学府合作,如北京大学、清华大学、东南大学、西安交通大学及北京师范大学等。SAS和北京大学的商业智能研究中心(BIRC)的合作将更加加强SAS和中国学术界的联系、支持商业智能研究、教育和培养下一代高级管理人。
随着中国加入WTO和进一步向市场经济转型,很多商业组织迫切需要将原始数据转化成知识,以走在市场竞争的前列。虽然当前数据收集能力迅猛发展,但从海量数据中有效地提取知识与商务智能的方法却仍然滞后。SAS公司领先的端对端的商业智能解决方案,帮助企业高屋建瓴的了解过去,把握现在,洞察未来。
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